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Business Story Telling
Topic outline
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About The Topic:
Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities this course will give you insights on how to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
By the end of this topic, you will be able to:
- Understand what a story is. How it works? And, how to use it?
- Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance.
- Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas.
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